Digital marketers, brand managers, your boss who only wants to hear the top line numbers.. they all have one thing in common — their current buzzword seems to be “engagement”. How do we get our consumers to engage with our content on social media? It’s a golden question for a few reasons. For organic marketing on social media, engagement is absolutely essential. It is the currently clearest form of word-of-mouth marketing — when your friend engages with a post on Facebook, it shows up on your timeline. When a consumer shares content on Instagram to their story, their entire follower…

Daniella Karaoglan

Head of Agency at Pilot Fish Media — Digital Marketer — Writer — Bit of a Millennial Brat. All views are my own (duh)

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