Digital marketers, brand managers, your boss who only wants to hear the top line numbers.. they all have one thing in common — their current buzzword seems to be “engagement”. How do we get our consumers to engage with our content on social media? It’s a golden question for a…


A quick disclaimer — Instagram is by far my favourite social media platform. I love the visual aspects of the platform, and allowance of growth for nano influencers and buzz marketing; there is no better place for approachable branding. Which is exactly why their newest Homescreen update is, in my…


After the initial shock of world-spread lockdowns, crashing economies and sacked off workers, the COVID-19 crisis continues to slowly trip us all up in the playground that is our every day lives. Businesses are pausing plans, marketing and services, but is there a way to make it out on the other side alive?

When I first studied marketing in university, I wasn’t much for the theory — it seemed trivial to learn theories on a subject I just wanted to get my hands dirty with — but one that did stick with me was the term ‘dynamic capabilities’ (originally coined by David Teece)…


Sitting on a BA plane headed towards South Africa from Edinburgh, while painstakingly waiting for the take-off to finally end so I can take out my laptop, I start to think about where I’m heading. …

Daniella Karaoglan

Head of Agency at Pilot Fish Media — Digital Marketer — Writer — Bit of a Millennial Brat. All views are my own (duh)

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