Engaging the Unengaged — Marketing to Millennials
10 min readFeb 9, 2021
Digital marketers, brand managers, your boss who only wants to hear the top line numbers.. they all have one thing in common — their current buzzword seems to be “engagement”. How do we get our consumers to engage with our content on social media? It’s a golden question for a few reasons. For organic marketing on social media, engagement is absolutely essential. It is the currently clearest form of…